This is a first of its kind initiative by a two wheeler OEM where customers can directly buy products online. The initiative has also helped the channel partners manage their processes with ease and also helped Hero MotoCorp give a consistent experience to customers at all touchpoints.ĭigital firsts In another first, the company launched its e-Commerce platform – for selling Hero Genuine Parts, Accessories and Two Wheelers. This has immensely helped the firm in reducing the turnaround time for information availability and thus, decision making basis the data that is being captured in those touchpoints. The company started extending the CRM system to its secondary network and more than 1000 touchpoints have already gone live.
Till recently, the firm had the primary network connected to its CRM system and all processes were being managed using this system. Hero MotoCorp has one of the largest network of channel partners in the country. Initiatives taken are of two types the first type of initiatives are systemic initiatives which are taken to make the organisation more suited to take on technology disruptions by enhancing competency and getting ahead of the industry learning curve and the second kind are those which involve leveraging specific technologies for business impact,” states Vijay Sethi, CIO and CHRO, Hero MotoCorp. At the same time, we make the organisation ready for future disruptions and demands. “We take a lot of IT initiatives with an objective of driving business goals and objectives. Over the years, it has kept on experimenting with new technologies, while continuing to strengthen the core foundation. Almost nine years back, when adoption of cloud computing was in its infancy, the firm created a cloud-based dealer management system, which created a huge business impact as it gave the firm excellent insights into relevant dealer related data. The country’s largest two-wheeler manufacturer, Hero MotoCorp, has always been known to be a pioneer in terms of experimenting with emerging technologies.
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